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This spotlight brings us to perhaps one of our most
diligent sponsors: Masi
Bikes and the Masi Brand Manager, Tim Jackson
In all honesty, Tim might as well be
an employee of Inferno Racing, LLC. He has not only
committed bike sponsorship to the team, but has become
our biggest PR agent! You may have seen media in print
(Bicycling Magazine or ROAD Magazine),
through online media (Cycling
News.com, Pez
Cyciling News.com, Bicycle Retailer.com, and Velo
News.comto name a few), or via numerous other outlets.
Well, this is the work of none other than Tim Jackon
of Masi Bicycles.
Tim and Masi supply the team with numerous
materials needed to compete at the top amateur and professional
level. Such items include multiple frame sets for each
rider (Masi Gran
Criterium, 3VC
Volumetrica, and some
fortunate enough to ride the super secret TT/Tri frame),
component groups (Shimano 10 speed), bar tape and just
about any odd and end one might need as a bike racer.
In addition, Tim has become a true friend and confidant
for ALL members of the team. This makes for a VERY effective
and dynamic sponsor/team relationship. We are very lucky
to have him on board for this and years to come.
Masi has been in the professional road business for countless
years and has recently been acquired by Haro to form
a major distribution force for the Italian frame company.
You may remember the Faliero Masi name from the infamous
movie Breaking Away (where the Masi Gran Criterium was
the frame of choice!), or from multiple Olympic and
World Champion athletes who were
victorious aboard a Masi made bicycle.
For more on Tim, visit The
Masi Guy at www.masiguy.blogspot.com and information on the wonderful machines used by the
team and sold by Masi can be viewed at www.masibikes.com.
Chris McLaren, Director of Sales and Marketing for Spinergy, stated "When Inferno was initiated, it sounded like a great idea. It is non-profit and competes and show-cases at the highest level of the sport. We are proud to partner with the program!"
Spinergy contributes all of the team's road racing wheels and is the official wheel supplier to Inferno racing. The team is set to ride on a full line of the product including xAero Lite, Stealth PBO, Stealth PBO FCT and even a product testing Stealth PBO FCC. Stay tuned for the 411 on the performance.
Take o look at www.spinergy.com for a tour of the company. Thank you Spinergy, for your long lasting support!
Inno already supports the Jelly Belly Professional Cycling Team and their Lexus team vehicles, and is adding to their sponsorship program by adding Inferno's team to their dossier.
Inno racks are available in different colors to add to any vehicle's custom look and offer everything from snowboard racks to kayaking solutions. Visit www.rv-inno.com for further information.
Thank you, Inno, for you support to Inferno's program in 2007!
Motor Tabs Fluid Replacement System has agreed to supply A&F's team with cutting edge fluid replacement technology.
Motor Tabs uses actual dissolvable tablets that can be added to any athlete's water carrier before, during and after activity for the needed electrolyte replacement endurance athletes utilize during performance. Motor Tabs come in 3 distinct flavors and can be mixed for personal preference.
For further details and information on Motor Tabs, please see their web-site at www.motortabs.com.
Cool clothes, hot models, a young image, a bold website and great retail stores make for one very cool
sponsor!
Not much needs to be said about A&F,
as they have been a staple in the retail clothing
industry for many years and only become more fashionable
and successful with each passing year.
A&F has not only helped this program
become a reality in 2006, but is helping to keep
it as such. Abercrombie has again supported Inferno's
team and charity efforts for 2007 as a supporting
sponsor. Keep your eyes peeled for the ongoing
efforts of cycling's top athletes donning A&F
gear.
Thank you Abercrombie
& Fitch!
What is it? It is a skin lubricant designed to eliminate chaffing from chamois rub. It also aids in the healing of issues created from long days in the saddle and can be used as a water barrier as well.
"We actually put this on our legs, too, during rainy days. It keeps us both warm and dry." says team VP, Ryan Rish. "It is not an endorsement, it is simply a tested fact."
Thank you, Paceline, for your continued support of our non-profit mission! Check out Paceline's full offerings at www.pacelineproducts.com.
Tom Coleman, owner and founder of Wobble-Naught, and the services
his company provides are invaluable to say the least.
Not only does Wobble-Naught supply the team with sponsorship and services,
but Tom attended Team A&F's second winter training
camp, held in Rural Hall, North Carolina, to insure
each athlete was to the proper fit and his liking (Tom
is a perfectionist - Ed.).
While at the camp for five days, Tom
provided each and every rider with a Wobble Naught precision
laser fit, the appropriate stem lengths and seat post
configurations (provided by Thomson;
Rep. David Parrett was also on the scene with a box
of goodies) that mated with our Masi machines.
Each "precision laser fit"
takes approximately three hours per athlete to perform.
This is due to the measurement of every boney structure
of the rider, cleat fixation and implementation of the
actual computer generated measurements vs. the laser
lighting while on a stationary trainer. Quite a task,
but well worth it. Most riders found an immediate improvement
in RPM and wattage output (most experiencing approximately
an eight to ten watt power gain at ninety RPM.).
It did not stop there. While the remaining
fits were being done by Wobble Naught fit pro, Jim Baldesare,
Tom was placing each rider through Myo-Facts and EMG. These processes involve live/real-time
videography and electrodes that show the riders actual
pedal stroke and muscle firing efficiencies. It amazed
most riders how ineffectively we were actual pedaling.
Once the stroke was visible, Tom fine-tuned
and coached each and every athlete into the "proper"
and most efficient pedal stroke. Again, more power and
RPM increases were immediately evident.
All that can be said is "AMAZING!"
We cannot thank Tom enough for his efforts, involvement
and passion for our team. Please visit www.wobblenaught.com for full details. Thanks, Tom!
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